Friday, July 07, 2006

Do They Have Cereal in China?

Not much, but that isn't stopping Kellogg's from trying:

Kellogg's eyes China with cereal
The world's biggest cereal maker Kellogg's has big ambitions to target China, a potentially booming market.

But typical western breakfasts, such as cold cereal with milk, are not popular in Asia, so the firm says it will tailor its products to local tastes...

"People [in Asia] tend to reject cold breakfast or milk," said Hans Shin, president of Kellogg's Asia.

Subsequently the firm is considering developing cereal bars and hot cereals as well as whole-grain cereal, to respond to demands for healthier food from an ageing population.

1 Comments:

Blogger M3 (Mary-Mia) said...

Those coco pops crunchers sound pretty good to me!

10:59 AM  

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